RBC opened “Experience RBC” in Sherway Gardens Mall as a means to create a unique and innovative bank experience. The space allows customers to interact with digital screens and tools that help them with financial and business decisions. The task was to develop digital screen content in the form of animations. This specific screen was a small business survey that allowed users to chose between two questionnaires (start a business or grow a business). From here, users would answer questions by pressing the “Yes” or “No” buttons. The animations serve as a visual aid to correspond to the button that is being pressed.
I took this video before launch day so it was still a work in progress with some minor bugs. Please excuse the gum chewing…I was honestly just so excited to see my work in this format in a mall I frequent regularly.
